Co-founder of Keller Williams and best-selling author Gary Keller has spent his career in the service of others. During our conversation for the second episode of The Millionaire Real Estate Agent Podcast, he shared the following advice on leveraging simple, actionable strategies to achieve your fullest potential.

The One Thing, Page 114

1. Model your way to success.

Whether your goal is to improve your health, grow your business, or strengthen relationships, find a model that has led to success. Then, adapt and build the model to suit your unique circumstances and goals. The truth is, success leaves clues, and so does failure. Gary paraphrased a quote from the book Unlimited Power by Tony Robbins and said that “men and women who are the highest achievers tend to be model builders and model followers.” Stay committed. Be unwavering in your pursuit of following your model and continuously improving it.

Gary is unwilling to leave life to chance, and that requires models across all critical areas of his life:  spirituality, health, personal life, key relationships, job, business, and finances.

2. Focus on what matters most with the 80/20 rule.

The 80/20 Principle, also known as the Pareto Principle, suggests that 20 percent of your efforts lead to 80 percent of your results. Everything matters, but not everything matters equally. By focusing on the things that matter the most, you will have an easier time saying no to the things that don’t. This gives you the ability to timeblock for the 20 percent you need to do and spend the rest of your day doing things you want to do. 

“The majority of what you want will come from the minority of what you do.”

– Gary Keller, The One Thing

Pro Tip: Subscribe to the Twenty Percenter to get a weekly newsletter about the things that matter most. 

3. Live on purpose by starting with the end in mind .

Gary’s philosophy encourages us to live with a clear goal or end result in mind. This way, you can shape your life toward fulfillment, ensuring you can look back without regrets. Define your long-term goals, whether it’s in your career, relationships, or personal life. Ensure that your daily choices lead you closer to your envisioned end result. Ultimately, life is nothing more than a quest, and an opportunity to feel happy. 

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