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Sep. 28, 2023 at 12:07 PM EDT

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The Latest Sign That Individual Investors Like Gold: It’s Hot at Costco

Shoppers outside a Costco store in New York.

Shoppers outside a Costco store in New York. (Bing Guan/Bloomberg News)

Everyday investors are hungry for gold. If you need evidence, just look at Costco.

The retail giant has one-ounce gold bars for sale, which Chief Financial Officer Richard Galanti earlier this week said sell out within hours of being put online.

Gold has risen in popularity with individual and institutional investors in the past few years, with prices up 25% since the end of 2019.

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